Beginning from his book “The Future of Music: Manifesto for the Digital Music Revolution” in 2005 which the Media Futurist Gerd Leonhard co-wrote with David Kusec (publisher Berklee Press) and followed by his book “Music 2.0″ and a plethora of speaches, presentations, lectures, seminars and documented positions through his blog, he emphasises on the need for change on policies, that supported the music industry up to now.
His enterprizing and subversive ideas -during the time his book was published- are finding more and more supporters, today, due to his good documenting but also due to the big social changes happening all over the world, simultaneously to the large advances in technology, calling upon a re-examination on ways of thinking, of those involved in the music industry.
Gerd’s article on “How to reinvent the online economy” comes as a great supplement to his letter to Lord Mandelson. In its Greek translation I point for his Greek readers in different colors some of the point that in my humble opinion are very important in understanding the key elements of transition from the old to the new era.
Find the initial Gerd Leonhard article here and it’s translation in Greek here
You can also read his letter towards Lord Mandelson, the Priminister and Secretary State for Business, Innovation and Skills (HB), titled: “here is how to solve the Internet Music Problem – Legalize It!” , to my opinion, includes a complete proposal within the need for change and revival of music creation.
Find the initial Gerd Leohard letter here and it’s translation in Greek
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