Παραθέτω ένα απόσπασμα κειμένου του Media Futurist Gerd Leonhard όσον αφορά την ανάγκη ύπαρξης ενός μοντέλου που επιτρέπει την online πρόσβαση στην μουσική με την ευκολία που κυλάει το νερό (Music Like Water)
I found this fascinating quote today:
Allowing people to have an «unfettered, unrestricted and unlimited» access to music on the web, may also lead music piracy slow down. Copying and sharing music illegally no longer makes sense when you listen to as much music as you like, without paying for any single song. Basically it is a model that says that music should be included in the network access, just like music is now included in radio. We do not pay for music when we listen to radio and, of course, television. Similar to that, music should be included when I go on the web. There should be a provision for me to pay along with the DSL or the mobile phone subscription. I would say in most cases, in most contexts, this would be paid for by advertising, so it would be subsidized or by bundled subscriptions, like we have now for BlackBerry. We can see the first couple of models about online music evolving already in:Gerd Leonhard on October 16, 2009, MediaFuturist, Oct 2009
You should read the whole article.

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